AccuReg Appoints Veteran Chief Marketing Officer
David Peterson joins AccuReg with more than 20 years of healthcare and technology marketing experience
FRANKLIN, Tenn., April 1, 2019 – AccuReg, a technology solutions company offering a full suite of patient-centered front-end revenue cycle solutions for hospitals, announced today that David Peterson has joined the company as its Chief Marketing Officer. In his role, Peterson will design and implement strategies to increase market share, facilitate new client growth, and boost customer retention.
“We are excited to have David join our leadership team. He brings extensive revenue cycle product marketing and leadership experience to AccuReg, and is uniquely equipped to continue our mission,” said Paul Shorrosh, AccuReg Founder and Chief Executive Officer.
Peterson has more than 20 years of experience as a healthcare technology executive and leader. Prior to AccuReg, Peterson was Chief Marketing Officer at two leading healthcare companies, Change Healthcare and SpecialtyCare, where he transformed marketing functions into strategic drivers of growth. His metrics-based approach to increase brand awareness translated into quality sales pipelines, fostering a reputation as a growth-focused leader.
“AccuReg is a leader in providing hospitals and health systems with solutions that are unique to the challenges of the healthcare revenue cycle, which impacts our industry from patient satisfaction to revenue capture, and ultimately, to value,” said Peterson. “I am thrilled to join the AccuReg team to provide more hospital partners with innovative technology that helps lower costs, capture patient and payer revenue and improve the patient access experience.”
Peterson holds certifications in product marketing and product management from Pragmatic Marketing, is a certified Six Sigma Champion, and is a past chair of the healthcare special interest group of the Nashville chapter of the American Marketing Association. He will be based in AccuReg’s Franklin, Tennessee office.
About AccuReg: AccuReg has been delivering revenue cycle and patient access innovation to the healthcare industry since 2005. Known for its top-ranked QA rules engine and intelligence-driven eligibility verification workflow, AccuReg’s solutions automate every front-end process critical to patient financial experience and revenue capture. It is powered by predictive analytics and an exception-based workflow that holds each employee accountable to self-correct. AccuReg executives are industry leaders who have contributed heavily to HFMA and NAHAM, including architecting the AccessKeys, the industry standard KPI’s and benchmarks for Patient Access. For more information, visit www.AccuRegSoftware.com.
Media Contact: Philip Betbeze, Philip@lovell.com, 615-297-7766